REPRESENTATIVE EDITING/WRITING PROJECTS

(and some common objectives)

APPLICATION DATA BULLETINS

For converting product features and specifications into customer-oriented "How to do it" information . . . for defining new applications for old products . . . for expanding or opening new markets.

CAPABILITY BROCHURES

For summarizing a company's unique abilities, strengths, and experience.

CATALOGS

For simplifying product selection . . . for strengthening a company's identity.

HANDBOOKS

For introducing a new or improved technology . . . for establishing credibility for an unfamiliar technology . . . for selling a method before trying to sell costly equipment . . . for communicating a company's leadership in a particular discipline . . . for educating buying influences.

MAGAZINE ARTICLES

For announcing new technical or application advancements or developments . . . for generating quality sales leads (phone calls and letterhead inquiries) . . . for establishing or strengthening a company's identity in specific markets.

MANUALS & GUIDES

For documenting policies, procedures, processes, or operations for targeted audiences . . . for reducing complicated instructions into simple illustrated steps . . . for improving inhouse productivity . . . for reducing downtime . . . for protecting workers, materials, and equipment . . . for reducing nuisance phone calls and service trips.

SALES BROCHURES

For quickly explaining product benefits and advantages to a targeted audience (in addition to features and specs).

SPECIAL PROJECTS

For solving unusual sales or training problems.